If there is one word that can be used to describe marketing, it is varied. Marketing is certainly a diverse field. What works for one client is not going to always work for another client, even if they both operate within the same business sector. Because of this, you need to give a lot of thought and consideration to the type of project management methodology you use. With that in mind, in this blog post, we are going to explore how to use project management methodologies in marketing in further depth so you can get a better understanding.
Agile
There is only one place to begin when it comes to project management methodologies, and this is with Agile. A lot of project managers acquire Agile project management accreditation to help them advance their skills and standing in the industry. It is a methodology that began in the realm of software development and it has slowly started to spread into the broader business world. Today, it is one of the most popular methodologies for project management. It utilises decentralised decision-making and iteration to boost processes and enhance flexibility.
Agile project management is beneficial when it comes to inbound marketing and online marketing. This is because these sorts of marketing campaigns run on a continual basis, which is suited to the iterative process of Agile. You will continually filter knowledge back into the advertising operations while enabling teams to be flexible when responding to any situation as it changes.
On the flip side, Agile may not be the most appropriate solution for seasonal marketing and event marketing. This is due to the fact that the emphasis is placed on incremental improvement over a period of time with Agile. This means that projects that have a short timespan or are based on one big “moment” do not usually do well. These sorts of marketing projects need everything to be perfect at the launch and they do not have any space built for improvement and testing.
